Buraydah is the capital of Al-Qassim Region in northcentral Saudi Arabia in the heart of the Arabian Peninsula. It lies equidistant from the Red Sea to the west and the Persian Gulf to the east. It is located on the edge of the Wadi Al-Rummah. Buraydah has a typical desert climate, with hot summers, cold winters and low humidity.
In Buraydah, agriculture is still the cornerstone of the economy. The traditional oasis products of dates, lemon, orange and other fruits are still important. Modern introduction of wheat production has become so successful that Buraydah is one of the largest producers in the kingdom, important in making Saudi Arabia a net exporter of cereal.